Your domain name is your website’s identity on the internet. It’s how visitors will find you, and it’s how you’ll build brand awareness and credibility. In other words, it’s important! So how do you choose the right domain name for your business website?
There are a lot of factors to consider when choosing a domain name for your business website. Here are seven tips to help you.
- Keep it short and sweet: A shorter domain name is easier to type and remember than a longer one. Plus, it leaves less room for error (typos happen!). Consider using an abbreviation if you can’t find a short domain name that matches your business name or branding perfectly.
- Make sure it’s easy to spell and pronounce:This ties in with tip #1—you want people to find your site easily without guessing the spelling or wondering how to say it out loud.
- Avoid using hyphens or numbers if possible: This makes it harder for people to find your site and remember your URL.
- See if the .com version of your desired domain name is available: The “.com” extension is still the most popular and credible extension available, so if you can snag the .com version of your desired domain name, do it! If you’re a local business in Canada, go for a .ca extension, as Canadians like to support local.
- Choose a catchy, unique name:A unique domain name will help you stand out from the crowd and make you more memorable. Brainstorm a list of potential names with these criteria in mind, then narrow it down based on the other tips in this blog post.
- Make sure the domain name is available on social media platforms: You want people to find you online easily, so check to see if your desired username is available on popular social media sites like Facebook, Twitter, and Instagram before settling on a domain name.
- Make sure the domain name is not trademarked or copyrighted by someone else in your industry:This could create legal complications down the road! Once you’ve found a promising candidate, perform a quick search on the USPTO website to check for any pre-existing trademarks.
Use these seven tips when choosing a domain name for your business website, and you’re sure to end up with a fantastic URL that represents your brand well and is easy for customers to find and remember!
