You’ve probably heard of SSL certificates, but you may not be entirely sure what they are or why your website needs one. SSL certificates are small data files that bind cryptographic keys to an organization’s details. When installed on a web server, they activate the padlock and the https protocol and allow secure connections from a web server to a browser. Essentially, they provide a secure connection between your website and your visitors’ browsers. Here are three reasons why your website needs an SSL certificate.
1. Improve Your Search Engine Rankings
One of the benefits of having an SSL certificate is that it can help improve your website’s search engine rankings. In 2014, Google announced that HTTPS would be a ranking signal in their algorithm, which means that websites with SSL certificates could potentially rank higher than those without. While the weight given to this ranking signal is relatively low, it’s still worth considering if you’re looking for ways to improve your site’s SEO.
2. Protect Your Visitors’ Data
Another reason to install an SSL certificate on your website is to protect your visitors’ data. When you have an SSL certificate, all information exchanged between your website and your visitors’ browsers will be encrypted. This means that if any third-party were to try and intercept the data, they would be unable to read it. This is important because it helps to ensure that sensitive information like credit card numbers and passwords remains secure.
3. Build Trust with Your Visitors
Lastly, having an SSL certificate can also help to build trust with your website’s visitors. When people see that your site is secure, they’re more likely to trust it with their personal information. This is important because it can help increase conversions and sales on your site. If people don’t trust your site, they’re not going to make a purchase no matter how great your product or service may be.
An SSL Certificate is really important for any website! These are just a few of the reasons why you should make sure that your website has an SSL certificate installed. In today’s digital age, it’s more important than ever to make sure that your site is secure and that you’re taking steps to protect your visitors’ data. If you’re not sure whether your site has an SSL certificate installed, you can check by looking at the URL in your browser’s address bar. If it says “https” instead of “http,” then you have an SSL certificate installed! If you don’t have one and are willing to install it, consider contacting the JackRabbit support team.